Traverse City, Michigan is not a complicated place. Good humor, hard work, and a heavy pour will get you a long way up here. Our founders Chris, Jared, and Moti have always understood this - especially the last part.

So when Chris discovered his great-grandfather's old patents for distilling whiskey on the family's cherry farm, it created a spark among three friends to build something close to their hearts - a small batch whiskey company that bottled not only the best whiskey around, but also the friendly, adventurous spirit of "Up North" Michigan.

Traverse City Whiskey Co. boasts an extensive line of premium whiskeys due to its unique northern location. With extreme weather, water from Lake Michigan, and new charred American oak barrels, these are the reasons award-winning whiskey is produced in every bottle.